O Repositioning?

When a market segment becomes more appealing than your current demographic target, profit demands that you reposition yourself to appeal to them.

"Say Yes To Life!"

Image source: http://www.whosdatedwho.com/topic/7930/oprah-winfrey-o-the-oprah-magazine-magazine-june-2010.htm

Or is this just another part of the anti-human rights extremists attempt to hijack the phrase "Say Yes To Life" from pro-human rights advocates? The phrase, "say yes to life", has been used by pro-lifers for decades, but a google search of the phrase turns up a bevy of self-fulfillment, new-agey results. You have to add the word "abortion" to your google search to get a less-leftist-adjusted result.